This campaign was designed to promote Sabril at the consideration phase, as well as the Ambassador Program, Understanding Together. Real patient ambassadors are used throughout the campaign tactics

This campaign was designed to promote Sabril at the consideration phase, as well as the Ambassador Program, Understanding Together. Real patient ambassadors are used throughout the campaign tactics

"Understanding Together" ambassador program. Additional concept for market research

Patients, family and friends count on the equipment to work during medical procedures, and only Olympus Service Solutions can guarantee Olympus equipment is working properly.

Not all service contracts are created equal. Only Olympus Service Solutions can guarantee your Olympus medical equipment is working properly.

This campaign was designed to help patients consider Jevtana as their next treatment option when docetaxel stops working. Also supports "longer life" by demonstrating the ability to plan ahead.

This campaign was designed to help patients consider Jevtana as their next treatment option when docetaxel stops working. Also supports "longer life" by demonstrating the ability to plan ahead.

Market research concept focusing on your body's reaction to grass allergies–– designed to set up the concept of immunotherapy

Market research concept focusing on the 5 types of "culprit" grasses that can cause grass allergies

Unbranded educational website to prep the market for the launch of Oralair grassallergyhelp.com

A 3D model of the hazmat man was created and retouched into stock images. These images were used across tactics

A 3D model of the hazmat man was created and retouched into stock images. These images were used across tactics

"Captivated by Coloring" engaged ASCO attendees by helping them escape the chaos of a busy trade show, and experience the therapeutic benefits of coloring therapy. This coloring mural was accompanied by voting activities that supported the development of a patient coloring book for distribution during chemotherapy.

"Captivated by Coloring" engaged ASCO attendees by helping them escape the chaos of a busy trade show, and experience the therapeutic benefits of coloring therapy. This coloring mural was accompanied by voting activities that supported the development of a patient coloring book for distribution during chemotherapy.

First in a series of ads. This emotional storytelling approach helped patients immediately identify with these women who are also looking for more options

Second in a series of ads. This emotional storytelling approach helped patients immediately identify with these women who are also looking for more options

Winning concept Demonstrate "advanced, pure, QOL" and incorporate power currents from professional campaign

Final Brochure Very close to original concept

Additional launch concept for market research. Demonstrate "advanced, pure, QOL"

First ad in a series to introduce the new "patient geeks" branding for HealthEd

A series of ads were created focusing on individual HealthEd team members to demonstrate the agency's approach, expertise and credibility in key areas

A series of ads were created focusing on individual HealthEd team members to demonstrate the agency's approach, expertise and credibility in key areas

Part of a series of Artcraft Health "persona" social media posts during COVID-19. This series of eight campaign posts demonstrates that we listen to–and have solutions for–all stakeholders. The series is receiving a great response resulting in many new business opportunities.